Music Business Through K-Pop Series
Music Business Through K-Pop explores the decisions and relationships that turn creative work into a business. Who controls an artist’s career? Who owns a song and its recording? When does public attention become lasting economic value? And how does a stream become a payment? Author and independent analyst Joseph Hwang uses K-pop to examine these questions across four connected books on artist–agency relationships, music rights, artist value, and streaming economics. Clear explanations, illustrative scenarios, worked calculations, and explanatory diagrams separate concepts that are often treated as interchangeable: control and ownership, recognition and demand, revenue and profit, and rights-holder receipts and artist income. The series draws on Hwang’s music-business writing and his earlier Korean-language book, Music Business, published in 2004. Korean industry structures provide the principal setting, with international comparisons identified where relevant. The focus is on the mech...