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K-pop: The Advances of K-pop Artists into Hollywood

Joseph Hwang 1. K-pop’s Growing Stature and Influence At some point, the Hollywood production system began demanding the casting of K-pop idols. In the initial stage, they invited K-pop idols to join as guest vocalists for the OST recording projects in Hollywood films or dramas. However, they are now seriously considering casting K-pop idols as central or major supporting characters in movies and dramas. I acknowledge that this phenomenon reflects the influence of K-pop, aligning with the growing impact of K-pop’s soft power and its expansive global fandom. Jimin , a member of BTS , is the first K-pop artist to sing the OST for the Fast and Furious franchise. He participated in the OST recording as a vocalist, and the album was released in 2023 alongside that movie. We can discover other similar K-pop artists besides Jimin. Furthermore, Jennie of BLACKPINK was cast in The Idol, HBO’s original drama, and attended the Cannes red carpet, marking her debut in drama. 2. Why Hollywood...
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Posted by Joseph Hwang

Inalienability

Joseph Hwang


Inalienability is one of the most essential things in the entertainment business. It’s why some entertainers are worth more than others. Inalienability is also related to an entertainer’s intrinsic value and the differences in economic value between celebrities.


The general principle of economics is also applied to this attribute. There is no exception to how value is created, even in the personality of the human being dominates this industry and market. Inalienability is the essential resource that makes scarcity possible. Scarcity gives economic value based on the law of supply and demand, the golden rule in the market system. Inalienability is the most important key factor in the entertainment and media business.


Regarding inalienability, we need to consider and focus on why and how we can build the value of the intangible asset, which is our unassignable personalities and characteristics as human beings.


Even the most beautiful woman in the world would lose her value if all women were gorgeous. So, on the intangibles related to the visualized concepts, such as the beauty of appearance and the attractiveness of shapes and colors, the value of these things is affected by the portion of the population. However, feeling-based concepts like individual characteristics, uniqueness, or originalities tend to be less affected. After all, people feel and judge the value of the intangibles combined with the visualized and feeling-based concepts, but the combination ratio is different.


For instance, the impersonator looks like Tom Cruise, the actor! Even though he closely resembles Tom Cruise, his performance fee is not like Tom’s. Never, ever! Because the impersonator’s originality is different from Tom’s. So, what comes the value from the entertainers? Let’s think about it!


Of course, value and price are absolutely not the same thing. However, the volatility of value can affect the performance fees (price) that entertainers get in the real world.


The value of entertainers comes from the inalienability of human characteristics and personalities. From an economic viewpoint, this forms scarcity, and then the value of scarcity determines the prices of entertainers in the market by the rule of supply and demand.

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